2008 Woodie Awards
New athletic logo in the works
Design to be unveiled to students in May
Frankie Guros
Issue date: 2/15/08 Section: Sports
After 20 years, the logo of Pacific athletics is being tossed aside in favor for a newer, modern logo that is yet to be determined.
The reason for the change stems from a Student Athletic Advisory Meeting held last year.
"We had a SAAC meeting last year and we asked the students what first came to mind when they saw the logo," said Blake Timm, sports information director. "One athlete uttered the word catfish, and we knew it was time for a change."
Timm used this example to cite the fact that students can't explain what the current mascot is.
Changing the logo is yet another change in an athletic department that has hired several new head coaches, struck a deal for the Lincoln Park Complex and added a new sport, women's lacrosse, in the past two years.
"We're undergoing a lot of changes in athletics, with the new facilities being built and an increase in funding," Timm pointed out.
The logo is part of the department's integrated marketing approach that is intended to promote Pacific athletics and make them more visible to the region and the nation.
The work group to help decide what the new logo will look like consists of Timm, Barb Richey, associate vice president of marketing and communications, Lance Kissler, director of marketing and Lance Gabriel, art director for university relations.
The departing logo was designed by a student, but the new logo will be designed by a combination of a contractor and the work group.
The name of the contractor hasn't been released, but Timm said they had lot of knowledge of working with Pacific.
Reinventing the logo is taking longer than expected. This is the second contractor that is working with the group for the redesign.
The first attempt to create a new Boxer occurred last year, but the group rejected the design the contractor came up with.
The problem, according to Timm, with that process was that they contractor gave the group only one design to work with.
The reason for the change stems from a Student Athletic Advisory Meeting held last year.
"We had a SAAC meeting last year and we asked the students what first came to mind when they saw the logo," said Blake Timm, sports information director. "One athlete uttered the word catfish, and we knew it was time for a change."
Timm used this example to cite the fact that students can't explain what the current mascot is.
Changing the logo is yet another change in an athletic department that has hired several new head coaches, struck a deal for the Lincoln Park Complex and added a new sport, women's lacrosse, in the past two years.
"We're undergoing a lot of changes in athletics, with the new facilities being built and an increase in funding," Timm pointed out.
The logo is part of the department's integrated marketing approach that is intended to promote Pacific athletics and make them more visible to the region and the nation.
The work group to help decide what the new logo will look like consists of Timm, Barb Richey, associate vice president of marketing and communications, Lance Kissler, director of marketing and Lance Gabriel, art director for university relations.
The departing logo was designed by a student, but the new logo will be designed by a combination of a contractor and the work group.
The name of the contractor hasn't been released, but Timm said they had lot of knowledge of working with Pacific.
Reinventing the logo is taking longer than expected. This is the second contractor that is working with the group for the redesign.
The first attempt to create a new Boxer occurred last year, but the group rejected the design the contractor came up with.
The problem, according to Timm, with that process was that they contractor gave the group only one design to work with.
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